I’m a brand and creative strategy leader with 10+ years of experience translating enterprise business priorities into cohesive marketing ecosystems.

I started my career in fashion styling, curating product, shaping visual stories, and understanding how details influence perception. Over time, I became just as interested in the business behind the brand as the aesthetic itself. That curiosity led me into the strategic side of marketing, where I now partner with senior leadership and cross-functional teams to bring clarity early, aligning merchandising strategy, seasonal narrative, and campaign execution into scalable systems that drive impact across digital, in-store, and performance channels.

I love digging into complex, sometimes messy challenges — especially for brands or categories I’m not even the core customer for. There’s something energizing about learning a new space and building the connective tissue that helps teams move with confidence.

My work sits at the strategic level: defining direction, sequencing initiatives, and building the operational infrastructure that allows creative teams to execute at scale.

Outside of enterprise work, I’m always curating — exploring visual culture, styling, and aesthetic content to stay sharp and inspired. Because strong systems matter, but so does taste.